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Understanding the Pros and Cons of Car Insurance Brand Loyalty Discount

By Juhi Walia
18 August 2022, 4:11 PM

With so many insurance companies and policies to choose from, it can be tempting to go with whichever company offered you the best rate when you last renewed your policy. While the lure of cheaper car insurance may be strong, there are many pros and cons to brand loyalty discounts that make them worth investigating before renewing with the same company you’ve used in the past.

Car insurance brand loyalty discounts can be a great incentive to stick with one insurance company. However, like any discount that involves money, there’s a catch.

With this blog, we will look at every aspect of car insurance brand loyalty and its advantages and disadvantages. By the end of this blog, you will have a clearer idea of why you should or shouldn't consider sticking with one car insurance company for years. 

What are Car Insurance Brand Loyalty Discounts?

Car insurance brand loyalty discounts are a type of discount that insurers offer to customers who maintain their policy with the same company for a certain period of time. The time required to qualify for the discount varies by insurer, but it is typically several years. Some insurers also require that you have a clean driving record during the loyalty discount period.

While it may be tempting to stay with one insurer for a long time for discounts and the sake of convenience, it is still worth considering all the different options before you really commit. 

Let's take a look at the pros and cons of brand loyalty discounts in car insurance:

Pros of Car Insurance Brand Loyalty Discounts

Lower Premium Rates

One of the main advantages of car insurance brand loyalty discounts is that your premium rates will be lower. This is because insurance companies want to keep their customers happy and offer loyalty discounts as an incentive for you to stay with them. A brand loyalty discount could potentially save you money on your premiums.

Free Value-added Services

One pro of staying with the same car insurance company for a long time is that you may be able to take advantage of free value-added services. These can include roadside assistance cover, which can be a lifesaver if you're ever stranded on the side of the road. Additionally, many companies also offer free repairs.

No Claim Bonus

Drivers with the same car insurance company for a long time may be rewarded with a no-claim bonus. This is a great perk for drivers who have been accident-free for a certain period of time. Under NCB in car insurance, a policyholder can get further discounts on his policy premiums at the time of renewal. 

Other Discounts During Claim Settlement

Another advantage to being loyal to your car insurance company is that you may be eligible for a discount on your deductible if you have to file a claim. You may also get a break on your premium if you don’t have any car insurance claims for a certain period of time. Another pro is that you may have accident forgiveness if you’re with the same company for a long time. This means your rates won’t go up after one accident.

Cons of Car Insurance Brand Loyalty Discounts

Inadequate Protection

One downside to car insurance brand loyalty discounts is that your protection may be inadequate. For example, you might be loyal to a certain company because they've always given you good rates. But then you have an accident and find out their coverage isn't as good as you thought. You might not be able to get the repairs you need or the compensation you deserve.

You May Stick with Bad Service

We've all been there. You've been with the same company for years, faithfully paying your premiums month after month. But then you have an accident. And you find out that your rates are going up. You're angry and frustrated, but you don't want to start over with a new company because you know that they'll just jack up your rates, too. So you stay put, even though you're not happy with your service.

Possibility of Not Getting Better Coverage Elsewhere

One of the main cons of sticking to the same insurer is the possibility of not getting better coverage elsewhere. If you feel like you're paying too much for your current coverage or your needs have changed, it's worth shopping around. You might be able to get a cheaper rate with a different company or get a policy with more comprehensive car insurance coverage.


In conclusion, there are pros and cons to car insurance brand loyalty discounts. If you have a good experience with a company, you may want to stay with them to get a discount. However, comparing rates regularly is important to ensure you're getting the best deal possible. If you go to a company for years and they don't offer better rates than another company, then it might be time to switch.

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1. What happens to my NCB if I apply for a loyalty discount?

You will still have your NCB even if you apply for a loyalty discount. 

2. What happens if I don't renew my car insurance policy from my existing insurance company?

You will lose your brand loyalty discount if you do not renew your car insurance policy from the same insurer.

3. What happens to my brand loyalty discount if I switch car insurance companies in the middle of the policy?

You will lose all your bonuses when you switch insurance companies.

4. How long do I have to be with a car insurance company to get a brand loyalty discount?

It varies from company to company. However, you will have to stick with them for several years to qualify for a brand loyalty discount.

5. Which brand loyalty discount is the best for car insurance?

Loyalty discounts like free value-added services, discount on deductibles, percentage discounts on premiums, and claim-related discounts are the best kinds of discounts offered by car insurance companies. 

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